CRM Program Manager – Turkey, Contract

• Own the end-to-end CRM strategy across email, in-app, push, and messaging apps
• Build and maintain the CRM roadmap across lifecycle programs, promotional campaigns, and strategic initiatives
• Own messaging-app channel strategy by market, including WhatsApp, WeChat, KakaoTalk, and other local platforms
• Set the global CRM framework and define market localization standards
• Serve as the single point of accountability for CRM outcomes and leadership reporting
• Evaluate and manage messaging providers and official business account setups
• Own relationships with CRM platforms such as Iterable, including contracts, roadmap alignment, feature adoption, and renewals
• Lead AI/LLM integrations and other CRM innovation projects from discovery through rollout and measurement
• Define audience segmentation and lead qualification frameworks
• Own audience and list maintenance across markets
• Design and oversee automated journeys, personalization, and experimentation standards
• Own CRM KPIs, dashboards, reporting, and email deliverability health
• Design and lead CRM experiments and connect performance to business outcomes
• Lead planning, execution, and retrospectives for major campaigns
• Partner with product and data teams on event tracking, data pipelines, attribution, and metric integrity
• Coordinate workstreams across marketing, product, engineering, data, and regional stakeholders
• Document CRM processes, playbooks, and standards
• Secure creative resourcing, write creative briefs, and support messaging and copy
• Automate reporting, monitoring, and workflows using AI, scripts, and no-code/low-code tools
• Use AI for culturally accurate localization, personalization, copy generation, segmentation, and journey optimization

• 5+ years of experience in CRM, lifecycle, or retention marketing
• Ideally experience at a consumer subscription, mobile, or edtech company
• Hands-on expertise with a modern CRM/ESP platform such as Iterable, Braze, or Customer.io, including journey building and segmentation
• Proven track record owning CRM strategy and roadmap with measurable impact on acquisition, engagement, and retention
• Strong analytical skills, including comfort with dashboards, experimentation, and SQL or similar tools
• Working knowledge of email deliverability best practices
• Experience running multi-market or international CRM programs
• Familiarity with WhatsApp, WeChat, or KakaoTalk is a plus
• Excellent cross-functional program management and stakeholder communication skills
• Strong writing skills and ability to brief creative teams or draft copy directly
• Curiosity and hands-on experience using AI and automation to improve marketing workflows

• Contract role
• Remote work arrangement
• Opportunity to work on a global CRM program across Latin America, Europe/Middle East, and Asia
• Exposure to AI/LLM integrations, automation, and no-code/low-code tools
• Cross-functional collaboration with creative, growth, product, data, engineering, and regional teams