Permutive

Permutive is an advanced audience data platform that assists publishers and advertisers in leveraging first-party data for enhanced audience targeting and monetization. It enables publishers to expand audience scale, connect and collaborate on data, drive direct revenue, and future-proof programmatic strategies through seamless integration and privacy-focused approaches. For advertisers, Permutive offers tools to amplify first-party or partner data, providing access to scalable and brand-safe inventory, thus achieving better media spend outcomes. Permutive's platform operates as both a data management and activation tool, bridging the gap between publishers and advertisers in a privacy-safe environment.