Start with the actual work
Describe what the person will do and the problems they will help solve. Explain the team context and the responsibilities that matter most.
Separate essentials from preferences
Identify what someone truly needs from day one and what they can learn. Keep requirements connected to the work, so candidates can understand whether their experience is relevant.
Make the practical details clear
Explain the location, working arrangement, and application process. Include accurate compensation information where available and appropriate.
Review the brief together
Ask the people who will work with the new hire to review the description. Resolve differences in expectations before you begin reviewing applications.